TENA ‘Bicycle’

Animation: Norm Konyu
Direction: Phil Hunt
Design: Phil Hunt, Amandine Pecharman
Client: Studio AKA

It might not be the most glamourous of products, but this Tena ad, due to some lovely subtle design, turned out very nice indeed. I was provided with plenty of live action reference to help get the nuances just right for a family on bicycles. Animated entirely in Flash.